SALINAS, CA - This year, February 27 marks two special occasions: National Strawberry Day and the start of Naturipe Farms’ California strawberry season! The supplier announced it will be kicking off the season with increased volumes, and it will be offering several of its proprietary varieties and premium berries.

“The start of California strawberry season is one of Naturipe’s favorite times of year and we’re pleased to continue our New Era of Berries by offering flavorful, high-quality, and healthy strawberries,” said Jerry Moran, Vice President of Sales for Naturipe Farms. “Whether you’re looking for our industry-leading conventional and organic berries or you’re looking to try our jumbo Mighty Reds and our flavor-forward Premium varieties, Naturipe has the sweet strawberries your shoppers are looking for.”

Despite the later start of the season due to Mother Nature’s influence, Naturipe still expects outstanding quality among its California strawberries this spring. According to a release, the grower is increasing production now through the next few weeks, and the crop will feature large, juicy, flavorful strawberries that will have consumers excited to fill their baskets.

The proprietary varieties offered by Naturipe are part of the company’s New Era of Berries, which is defined by improved quality of berries; ramped-up innovation in breeding, growing, and packaging; and continued top prioritization of sustainability throughout the business.

Every season, Naturipe operates with the values of high-quality berries, innovative breeding and growing practices, and a commitment to sustainability. In its New Era of Berries, Naturipe looks forward to bringing more attention to its significant strides in these areas.

With the arrival of these berries around the corner, retailers, start planning your promotions!