WASHINGTON, DC - The Reusable Packaging Association (RPA) recently held its annual election, which resulted in the appointment of four new Board Directors. IFCO’s Vice President of Retail Sales in North America Jon Brooks, was among the newly elected members joining this dynamic team.

"I have a passion for advancing reusables within the North American marketplace. It’s not just a commitment to sustainability. It’s a recognition of the urgent need for change. Engaging with other organizations offers a unique opportunity to collectively address the obstacles hindering our progress toward a more circular economy and identify innovative solutions," said Brooks.

At its core, the RPA works to accelerate supply chain adoption and optimization of reusable packaging systems through education and advocacy, IFCO explained in a press release.

Brooks and his new RPA Board of Directors colleagues aim to accelerate the widespread adoption of reusable packaging solutions in supply chains, aligning perfectly with IFCO’s longstanding commitment to sustainability and operational efficiency.

“IFCO is a global leader in RPC pooling and a longstanding member of the association, and Jon Brooks brings to the Board valued talents and perspectives that will enhance our leadership team,” said Tim Debus, RPA President. “We are excited for Jon’s contributions and appreciate his and IFCO’s support of RPA’s impact to accelerate the adoption of reusable transport packaging systems in supply chains.”

With Jon Brooks leveraging his extensive experience in retail sales and passion for sustainability, the RPA stands to benefit from a fresh and informed perspective, the release noted.

"The staggering statistic that 56 percent of North America’s paper and cardboard waste still ends up in landfills underscores the imperative for action,” Brooks added. "While I take pride in contributing to a company dedicated to making the fresh grocery supply chain sustainable, this endeavor represents a broader initiative to amplify our efforts across industries and government sectors. It’s about seizing the chance to make a tangible difference on a larger scale and effectively pave the way for a more sustainable future."

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