BANCROFT, WI - Here in the Northern Hemisphere, summer means the weather is hot, but the grill is even hotter! From backyard barbecues to cookouts, RPE has retailers and their shoppers covered with the reintroduction of its beloved American Blend from Tasteful Selections®.

"We're thrilled to collaborate with our valued customers to bring the best of summer potatoes to their shelves," says Rachel Atkinson-Leach, Vice President of Brand and Category Excellence at RPE. “Our diverse selection ensures there's something for every summer meal, from crispy fries to easy-prep micro trays and everything in between. Together, we can make this summer a spudtacular one!"

Considered an MVP of summertime cooking, potatoes are essential during the season due to their versatility, flavor, and easy prep. According to a release, on top of its already extensive selection of potato varieties, RPE has brought back the American Blend just in time for Memorial Day and Fourth of July celebrations—and merchandising opportunities.

Proven to drive sales with its star-spangled medley, American Blend potatoes tap into consumers’ patriotic spirit. By adding red, white, and blue balloons to displays, retailers can help grab shoppers’ attention while driving home the theme of the products.

According to RPE, other suggested items to promote throughout the summer include Russet and Tasteful Selections bite-size potatoes. For Memorial Day, consider featuring the Tasteful Selections Griller Shipper Micro Tray Combo, which is comprised of unique and popular American Chophouse and Garlic Parmesan flavors. This combo is perfect for cross-merchandising near burgers or proteins for the grill.

With only a few months left until the summer kicks off, now is the time to start planning holiday displays, starting with RPE’s American Blend potatoes!