MIAMI, FL - From new products and expanded availability to tailored programs and robust marketing support, Crystal Valley Foods is building momentum across its foodservice program to meet the needs of today’s operators. Ahead of the International Fresh Produce Association’s Foodservice Conference, I sat down with Crystal Valley’s Marketing Director, Katiana Valdes, to discuss the message for the 2024 event and much much more.

“At this year's conference, Crystal Valley will be spotlighting our expertise in specialty produce in the foodservice industry; an expertise that we have had three decades of experience in solidifying,” Katiana tells me. “Since our inception in 1994, Crystal Valley has established itself as a trusted leader in the global produce market, providing high-quality products and excellent customer service to the foodservice channel. Every partnership we form is built with long-term goals in mind, and we collaborate closely with our partners to ensure success at all levels.”

So, what is on the ticket for attendees looking for excellence in their foodservice programs? To start, Crystal Valley will showcase its pomegranate seeds this year, which are now available year-round thanks to the company’s sourcing from Peru (February to July) and India (July to February).

The popular pom arils are conveniently packaged in 4.4 oz cups, complete with a spoon, making them ideal snacks for foodservice venues and a great dessert or salad topper.

“Additionally, we are excited to introduce our new specialty pepper foodservice packs, and are currently working to add more specialty pepper varieties to our foodservice lineup as well,” Katania shares.

The new specialty pepper foodservice packs include a 1.5 lb bag of Thai Chili peppers and a 1.5 lb bag of Scotch Bonnet peppers in gusseted bags for enhanced freshness and ease of use.

“Along with a continually evolving program and excellent customer service, we pride ourselves on being nimble and reactive to the market and to trends in order to anticipate the needs and demands of our customers,” Katania discusses. “If a customer is looking for a special product, if they are looking for something new and innovative, or even if they are in need of a special pack or size, we go above and beyond to make it happen. Our recent expansions, diversification, and acquisitions all play into our goal of being that one-stop shop. We have many resources, capabilities, a seasoned team, and high-quality long-term suppliers.”

With a company as dynamic and committed as Crystal Valley Foods, this foodservice supplier is more than just a program, but a partner.