ANAHEIM, CA - Chileheads are in for a special treat this year as unique weather conditions have these peppers packing an extra punch. As Hatch chile peppers are back in season, Frieda’s will begin shipping in July through October. Hatch chiles are grown exclusively in Hatch Valley, New Mexico, and are cherished for their unique flavor, versatility, and spicy kick.

"At Frieda’s, we play no games when it comes to real, authentic products. Our green Hatch chiles come straight from this legendary stretch of land to bring you that distinct flavor and experience," shared Vice President of Sales and Procurement Alex Jackson.

The Hatch Valley, which stretches across the Rio Grande, has the specific terroir that enhances the flavor of these chiles, thanks to the Hatch Valley’s fertile soil and unique growing conditions. Hatch chiles are highly sought after due to their limited availability, and these seasonal peppers are a favorite of chefs, home chefs, foodies, and chile enthusiasts.

"After visiting Hatch, New Mexico, this week, I am excited for another summer of authentic Hatch chiles. The 2023 season was challenging, with an unprecedented heat wave cutting the season short and forcing producers to allocate most of their fresh hatch to their processing operations, allowing consumers to enjoy Hatch Chiles year-round," Jackson continued. "This year, with the weather cooperating the entire month of June and rain coming in as expected, we expect a 'normal' Hatch season of great volumes of all heat levels."

According to a press release, Frieda’s offers Hatch chiles in a branded 25 lb case, which can be used for side-stack displays. Mild, medium, hot, and extra-hot will come in 1 lb and 2 lb retail pouches.

"We are excited to host roasting events throughout Southern California and create excitement in produce departments with our retail partners around the United States. Our Hatch Chile bins are the most eye-catching in the industry and truly inspire shoppers to incorporate Hatch in new, delicious ways season after season," added Jackson.

Retailers can start making room on produce shelves for this seasonal favorite, as shoppers are sure to take advantage of this special treat during the short season.

Hatch chile ice cream, anyone?