YUMA, AZ - From jumbo dates to the ever-popular Tajín® seasoning, Bard Valley Natural Delights® keeps a finger on the pulse of the latest category trends. With a portfolio catering to a variety of current consumer demands, the brand is helping its partners secure sales in an advantageous category.

“We've got lots of items, organic pitted and organic whole, in a variety of sizes. We've got jumbo sizes and large sizes, and then we're also featuring some of our newer items like our Tajín-coated dates,” shared David Baxter, the company’s recently promoted Vice President of Sales and Marketing. “The inspiration was really the trends around spicy, especially with younger generations [like] Gen Z and millennials. So, we partnered with Tajín because they are the number one chili seasoning in the category and it was a perfect marriage between two number ones.”

Bard Valley’s robust date portfolio is supported by a creative and eye-catching suite of merchandising solutions for retailers.

“We're also showing off some of our merchandising solutions like banana racks and shippers for pouches and tubs, which will help any retailer find space for us on the floor and really help promote our organic items,” David added.

To hear more about these solutions and organic category growth, be sure to watch our exclusive video above!