AYER, MA - Steve Wright stepped into the Vice President of Sales role at the century-old, New England apple packer, JP Sullivan & Co. Wright will be tasked with acquiring new business and reinvigorating the brand.

“From my days working on the retail side of the business, I know what good quality and customer service looks like,” said Wright. “JP Sullivan has a rich history as the iconic brand of the Northeast. We are big enough to provide the full array of quality NE apples, and small enough to be nimble and provide that personal hands-on service every retailer deserves. I’m excited to be part of an organization that obsesses on the customer and is a good partner in growing the apple category for the retailers we service.”

Most recently the Chief Customer Officer at Soli Organic, Wright has worked both sides of the sales desk.

The industry vet years carved out years of experience at Tops Friendly Market and SpartanNash stores, so he knows the challenges retailers face. His expertise, a release added, also provides an innovative and insightful perspective to capture the consumer purchase.

“With his industry experience and knowledge, Steve is the ideal person to lead sales for JP Sullivan as we eagerly take our company into the next 100 years,” said John Russell, President. “He will be a natural conduit between sales, packing, and our growers, giving us the ability to anticipate customers' needs and allowing us to maintain peak flexibility while servicing their accounts. More importantly, I am excited to have Steve join our team to help build our program to meet our ultimate goal, providing our growers sustainable returns for their apples that will allow them to continue investing into their family farms.”

Wright will be based on-site at the packing facility in Ayer, Massachusetts.

A big congrats from AndNowUKnow to this industry great who is sure to continue pushing the limits.