OVIEDO, FL - Changes have recently taken place at Duda Farm Fresh Foods. The grower has announced changes to key positions in its Sales and Marketing team, tapping Jeff Goodale as Senior Vice President, Strategy and Business Development, and Alan Ediger as Vice President of Sales.

“Alan is an excellent addition to our team,” shared Goodale. “He brings a tremendous amount of experience, a fresh perspective, and a disciplined approach that is already making Duda a better partner to our retail and foodservice customers. We are thrilled to have him join the team.”

Prior to this promotion, Goodale held several positions in his 19-year career with Duda Farm Fresh Foods, most recently as Director of Sales and Senior Director of Sales, Strategy, and Analysis, shared a press release.

As Senior Vice President, Strategy and Business Development, Goodale will be responsible for managing the Duda Farm Fresh Foods leadership team’s collaboration in developing and implementing strategies that enhance market position, drive business expansion, and foster innovation.

“We are proud to have Jeff transition into his new role as Senior Vice President and look forward to his leadership in the areas of sales, marketing, and business development,” said Mark Bassetti, President. “Jeff has played an instrumental role in Duda’s success over these last two decades and will no doubt continue to be a huge asset.”

Stepping into his new role in sales leadership, Alan Ediger will report to Goodale. Nichole Towell will continue to lead marketing and e-commerce and take on additional responsibilities for new products.
 

Alan Ediger joined Duda in May as Vice President of Sales and has been working with Rick Alcocer over the last few months to ensure a smooth transition. Ediger came to Duda with extensive sales and business development experience in both the value-added and commodity sectors. Beginning his produce career with Fresh Express, Ediger later moved on to roles with Ready Pac Foods, Dole Fresh, and Dole Berry Company. Most recently, Ediger has held the position of Vice President of Sales for California Giant Berry Farms.

Responsible for leading Duda’s sales strategy for both commodity and value-added product lines, Ediger will work closely with the entire management team to align sales efforts to achieve company priorities, goals, and pipeline growth targets.

Congratulations to these leaders on their new roles!