BrightFresh® Microgreens Expands Partnership with Walmart; Ryan Horwitz Details
SAN DIEGO, CA - BrightFresh® Microgreens announced an expanded partnership with Walmart, doubling its availability from 95 to 201 stores across the United States. This significant growth, focusing on Utah and Arizona, underscores Walmart's commitment to offering fresh, nutritious options to its customers.
"We're thrilled to expand our partnership with Walmart, which will allow even more customers to experience the superior taste and health benefits of BrightFresh Microgreens," stated Aaron Horwitz, Senior Marketing Manager.
The expansion will see BrightFresh Microgreens available in the fresh refrigerated section starting the first week of October. This move reflects the growing demand for nutrient-rich, flavorful microgreens that can enhance any meal.
The company also noted that its microgreens, known for their exceptional flavor and nutritional density, have continued to lead in their retail market. With distribution nationwide on Ibotta and Instacart in addition to in-store opportunities, the company is on an upward trend.
As the nation's leading provider of premium microgreens, BrightFresh controls over 40 percent of the U.S. microgreens market, the release explained, demonstrating its strong commitment to sustainability and health.
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