LOS ANGELES, CA - Giumarra Companies is ready to showcase its GiumarraMART brand activation at the 2024 Global Produce & Floral Show in Atlanta, offering a unique grab-and-go experience that highlights the company’s diverse products and services.

“We are bringing to life everything there is to love about convenience stores in a fun, vibrant setting that is perfect for fostering connections at Global Show,” said Megan Gorgisheli, Vice President, Marketing Administration and Brand.

GiumarraMART will operate from October 17 to 19 in the Georgia World Congress Center’s Hall C lobby, conveniently located near the show floor and general sessions. According to a press release, the activation will feature various food and beverage options, including complimentary hot coffee during morning programming, and frozen fruit slushies along with hot dogs with creative toppings such as Curried Lemonade™ apple relish and Watermelon barbecue sauce with a watermelon rind “pickle.”

“As we invite attendees to enjoy our produce in bold, flavorful ways, we remind them of all the fresh categories Giumarra currently markets, many of them 52-week programs from growers around the world,” Gorgisheli continued. “Our fresh lineup is complemented by our service portfolio, designed to support our customers from end to end of the supply chain. Giumarra is truly a one-stop shop for fresh.”

Additionally, Giumarra will be co-sponsoring the IFPA’s General Session titled “Key Conversations: Insights on Challenges, Opportunities and Change Ahead” on October 18, providing menu items featuring Giumarra blueberries and their exclusive Lemonade apple variety. The company will also support meeting pods throughout the convention center and the IFPA Retail Awards Reception, recognizing five outstanding retailers.

“GiumarraMART gives us the unique opportunity to showcase key commodities from around the globe, including Fair Trade Certified™ offerings, through an eye-catching 3-D billboard,” said Kellee Harris, Vice President, Retail Merchandising Services. “This concept invites our customers and growers in for a quick snack while getting a literal taste of the global variety of fruit and vegetables we offer.”

This initiative not only promotes Giumarra’s product range but also strengthens relationships with customers and growers, highlighting the company’s commitment to fresh produce.

Keep reading ANUK as we continue to report on the exciting innovations and categories at this year’s Global Produce & Floral Show!