ELGIN, MN - The Honeymoon stage is in full effect! Unleashing a sweet new variety to capture the hearts of apple lovers, Honeybear Brands® is signaling an opportunity for increased register rings with its enticing Honeymoon apples.

"We are really excited about this beautiful new variety,” Kristi Harris, Honeybear Brands’ Brand Manager, shared with AndNowUKnow. “Not only does it offer a clean color break on the deck, it has a smooth, sweet flavor and nutty finish.”

As the company shared, Honeymoon apples are now hitting produce shelves in limited numbers, welcoming shoppers to “take a bite on the bright side.”

“Honeymoon is a firm apple grown in Washington that has good storage capabilities,” Kristi adds. “Of course, it takes time for volume to grow, but the retailers testing it are indicating a positive response with shoppers.”

This limited supply of the exclusive Honeybear Brands variety offers a refreshing color punch as consumers seek healthy eating options to satisfy their New Year’s resolutions in 2025. Sweet and juicy, this clean, yellow variety is pure gold!

With displays already taking shape featuring the lovable apple offering, shoppers will be booking their trips to the produce department in search of a Honeymoon like no other.

As always, stay in the know regarding the latest category opportunities with updates from ANUK.