Peach Fuzz 13-1023 Unveiled as Pantone Color of 2024; Leatrice Eiseman and Laurie Pressman Share
CARLSTADT, NJ - I can comfortably say we all are hoping for 2024 to be a peachy year—give us warmth, support, and soft landings. It looks as though the parent of color palettes has spoken in alignment with this, as Pantone Color Institute™ has declared its 13-1023 Peach Fuzz Color of the Year 2024.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,” Leatrice Eiseman, Executive Director of Pantone Color Institute™, stated upon the highly anticipated unveiling.
Because this does in fact set a tone for marketing and aesthetic direction that many industries will follow. According to its site, the company provides a “universal language of color” more than 10 million designers and producers around the world rely on. Meaning, in marketing and pack terms, this has effectively been declared a year of peach.
“PANTONE 13-1023 Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches heart, mind, and body. Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness,” Laurie Pressman, Vice President, Pantone Color Institute, wrote of the decision.
How can we in the produce industry who may not be in stonefruit take this opportunity? In packaging and multimedia design, Pantone Color Institute says a clean peach tone seamlessly displays its presence in both the physical and digital world.
“Seemingly tactile, PANTONE 13-1023 Peach Fuzz welcomes consumers to reach out and touch. Its warm tactility makes it an enticing shade for a variety of products, from food and beverage to cosmetics and accessories. Inspiring thoughts of sweet and delicate tastes and scents, PANTONE 13-1023 Peach Fuzz tempts the taste buds with thoughts of sweet and delicate scents and treats,” Pressman declared.
Whether going for the vintage side that echoes our industry’s long history, a new clean dive into the smooth edges of modern, or if you happen to be at the center of it all with actual physical peach offerings, having Pantone’s stamp of approval is not a bad way to welcome a new year. May this one be as sweet and warm as the hues of PANTONE 13-1023 Peach Fuzz.
