ROSEVILLE, Calif.— Pink Ribbon Produce (PRP), a breast cancer awareness program led by California advertising agency AugustineIdeas, will honor retail and produce partners for donations and commitments to the program at the 2014 Produce Marketing Association (PMA) Fresh Summit Convention and Expo. Since the program’s inception in 2006, major retailers, Harris Teeter, Price Chopper and Meijer have joined forces with produce vendors and PRP to raise over $400,000, which has been donated to the National Brest Cancer Foundation (NBCF) to increase awareness and fight breast cancer.

PRP will be present at the SUNSET® produce booth during PMA Fresh Summit on Oct. 18 at 3 p.m. to recognize both retail and produce partners for their dedication to the fight against breast cancer. Awards will be given for Outstanding Charitable Giving for Price Chopper, Outstanding Charitable Giving for Meijer, Outstanding Charitable Giving for Harris Teeter, Five Year Participant honoring Meijer and Five Year Participant honoring Harris Teeter.

“We can’t thank our partners enough for their continued support of Pink Ribbon Produce and the National Breast Cancer Foundation,” said Debbie Augustine, CEO of AugustineIdeas. “It is with their continued support that the program is able to grow and promote healthy lifestyles year after year, while also supporting such a great cause.”

Maggie Bezart Hall, Vice President of Trade & Promotion for Avocados From Mexico and cancer survivor, will be attending the recognition event to speak briefly about her fight against breast cancer and experience with Pink Ribbon Produce.

Janelle Hail, Founder of NBCF will also be in attendance, to speak about the program and the partnership between NBCF and PRP.

For more information about Pink Ribbon Produce, its partners, and ways to donate, please visit pinkribbonproduce.org or follow Pink Ribbon Produce on Twitter @PinkRibbon and become a fan at www.facebook.com/PinkRibbonProduce.

This text was copied verbatim from a press release.

Pink Ribbon Produce