CHARLOTTE, NC - Chiquita is capitalizing on recent consumer trends with the launch of the company’s new Flavored Apple Bites in Cinnamon and Butterscotch.  These ready to eat apple slices come with flavored sprinkles in grab-and-go snack packs for kids and adults on the run. They’re available in single serve and multipack, which is a clamshell that includes four singles.  

Snacking is now a major part of daily life as the trend is now encompassing 53% of eating occasions – up from 49% in 2010. In addition, 46% of consumers snack every day.

Consumers are also seeking healthy and tasty options with 56% of consumers wanting something healthy for a snack (vs. indulgent). Note that 68% of consumers would be interested in trying healthy snacks that come in more exciting flavors.

Chiquita is also building on the model that variety is the key to growth. The company notes that 82% of consumers stated they would purchase these apples in addition to what they buy today.  In addition, these snacks would be eaten most often outside of lunch; the #1 time was as an afternoon snack and the #2 was between breakfast and lunch.

Source: Rogil, Fresh Appple Bites with Flavoring Product Test, April 2013

Chiquita