BOISE, ID - Albertsons’ most recent effort to boost consumer loyalty has just been signed, sealed, and delivered. The retailer recently launched its new Sincerely, Food™ omnichannel marketing campaign, aiming to drive a positive perception of its strengths in high-quality fresh produce, seasonal ingredients, and more.

“Sincerely, Food is one more way we’re connecting with our customers as we create more personal, engaging customer experiences that embody our values as a longstanding neighborhood grocer,” said Jen Saenz, Executive Vice President and Chief Merchandising Officer. “Based in our ‘Sincerely’ brand platform, the campaign showcases our commitment to know, nourish, and care for our customers by delivering on our company’s purpose.”

The Sincerely brand platform is designed to deepen the emotional connection at every touchpoint. Through digital properties, in-store signage, and traditional and social media outlets, Sincerely demonstrates how customers’ daily moments and special occasions are celebrated through food. It will be carried out across various grocery banners and customer experiences.

Albertsons also introduced Sincerely Health, a digital health and wellness platform that connects, educates, and rewards customers on their health and wellness journey. A press release explained that the name reflects Albertsons’ commitment to improve lives by empowering customers to make more informed choices.

“Each Albertsons Companies banner has its own unique history and local identity. Sincerely is the common thread through all of these, and it allows us to recognize the rich heritage associated with every banner,” said Sean Barrett, Chief Marketing Officer. “As a company, we’re dedicated to earning customers for life, and our brand platform now supports and celebrates this commitment.”

For more ways that retailers are boosting consumer loyalty, check back with ANUK.

Albertsons