BOISE, ID - Fresh produce is a fickle beast; our industry grows fresh produce to be at the perfect ripeness and flavor, and the freshness clock literally starts ticking the second it’s taken off the stem or pulled from the ground. To ensure quality and freshness, solutions providers like Afresh have provided products to strengthen the entire supply chain, all the way through to that retail shelf.

“By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory,” Susan Morris, Executive Vice President and Chief Operations Officer at Albertsons, commented on Albertsons’ partnership with Afresh.

The duo recently released two case study videos on why the unique grocery ecosystem and complicated intricacies of fresh food necessitated implementing built-for-fresh solutions. The results? It’s working.

“In this case, we actually thought of introducing a different system as a benefit for us because of the intricacies of fresh,” Maria Latushkin, Group Vice President, Technology and Engineering at Albertsons, stated in the video. “It’s not like regular retail; you have to be cognizant of the different shelf-lives. You have to be cognizant of the customers' geographical preferences.”

Albertsons gravitated toward Afresh due to its ease of use and ability to work with imperfect data to produce the right data for decision-making. This leads to having the right amount of products to entice shoppers but not create excessive waste.

“When you start thinking about this delicate balance, you quickly come to the conclusion that you need to have something that’s more specialized,” continued Latushkin. “We opted to work with Afresh because this is what Afresh does and this is what Afresh is excellent at.”

Check out the full video above for more details on this innovative partnership.

Keep a tab open for ANUK as we bring you more partnership updates in our industry.

Albertsons Afresh