GERMANY - Aldi is taking a tech-forward approach to expanding its consumer reach, harnessing the power of the internet to bring fresh produce and more to the hands of its shoppers. The grocer recently pulled back the curtain on a brand-new online shopping website, allowing consumers to purchase from its vast range of products from the comfort of their own homes.

Previously, customers could only purchase a limited number of Aldi products online based on local availability, courtesy of delivery companies like Instacart and Doordash, sources like Apartment Therapy explained. Now, the grocer has eased up on relying on a third-party site and has brought a much larger inventory to its shoppers online.

news.com.au also confirmed Aldi is determined to maintain its brand positioning as it keeps a close eye on e-commerce opportunities as it looks to maximize customer convenience.

The eye-catching yet simple new website is highly focused on the retailer’s grocery offerings, with browsing sections such as fresh produce, snacks, and dairy and eggs. There, consumers will be able to seek out a variety of fresh produce offerings and other grocery products.

The “featured this week” section has already enticed me to add seedless watermelon to this week’s shopping list!

ANUK will continue to report on the latest strategies popping up in the grocery sector, so stick around.

Aldi