LA CAÑADA FLINTRIDGE, CA - The months of November and December are my all-time favorite, as the hustle and bustle of the busy year finally begins to die down and our minds are left to focus on what is really important: giving back. Fully embracing the spirit of giving, the Allen Lund Company (ALC) is calling on the produce industry to back one of its core Acts of Kindness, Navidad en el Barrio.

“2021 continues to be a challenging year for so many,” stated Steve Hull, Manager of the Portland office, in a recent statement. “We are asking for any suppliers who are looking to step up and make a difference in the lives of so many deserving families in Southern California by making donations of nutritious perishable foods. In the past, through the generosity of companies such as Rainier Fruit, Wada Farms, Grimmway Farms, Wonderful Citrus, Mission Foods, and Coca-Cola, we’ve been able to help provide fresh fruits, potatoes, carrots, avocados, bottled water, and juices, as well as many other available seasonal products to families in need.”

With Christmas quickly approaching, the transportation maven is lining up donations for the 2021 distribution that will take place in early December and is encouraging all who can to help the company’s initiative to provide meals to approximately 10,000 families this year.

The Allen Lund Company has been offering assistance, including freight shipments, to Navidad en el Barrio since 2004. First established in the 1970s by former Los Angeles Ram’s Kicker Danny Villanueva, the non-profit collects money and food for the underserved Hispanic communities in Southern California. Allen Lund first assisted with the transportation of groceries that were distributed to every family, which, in the early days, did not contain any perishable items such as fresh produce. As a result of ALC’s strong relationships with growers in California, Navidad en el Barrio asked the company to make the food bags more nutritious, leading to fruits and vegetables becoming a consistent part of each bag in 2006.

Now, with the ongoing pandemic continuing to pose challenges on both the industry and the communities it serves, the need for assistance is high as ever.

If the spirit of giving is alive and well at your company, contact Hull at [email protected], or ALC Marketing and Communications Director Nora Trueblood at [email protected].

With another challenging year behind us, we here at AndNowUKnow applaud the efforts of Allen Lund Company to support families in need year after year.

Allen Lund Company