Amazon Enters France's Grocery Retail Market, Makes Deal with Casino's Monoprix
FRANCE - Amazon is saying “Bonjour” to its newest partner, France’s Casino Group. The e-commerce giant is partnering up with Monoprix, a Casino Group company, to offer the grocery retailer’s products to Amazon’s customers through the Prime Now service.
“Thanks to this unique partnership between Amazon and Monoprix, Casino Group reinforces its omnichannel distribution strategy and gets even closer to its customers and their needs,” said Chairman and CEO of Casino Group, Jean-Charles Naouri, according to a recent press release. “This commercial partnership is a new milestone in Casino Group strategy to innovate even more for tomorrow’s urban commerce.”
Customers can find their grocery necessities through the virtual store, Prime Now, which is available to those who either download the service on their iOS or Android phones or use the website www.primenow.fr. In addition to fresh products, this partnership will offer Monoprix store brand options, such as Monoprix, Monoprix Gourmet, Monoprix Bio, and La Beauté Monoprix.
“This commercial partnership, which further enlarges Prime Now service selection, will enable Amazon Prime customers to benefit from ultra-fast deliveries for their Monoprix orders,” said Amazon France’s Country Manager, Frédéric Duval.
While Casino noted in November that it was looking to British-based Ocado to expand its e-commerce platform, according to Reuters, U.S.-based retailer Amazon has made a point of entering France’s grocery delivery industry.
“Monoprix further differentiates and increases its unique position as urban omnichannel leader. Monoprix will benefit from the most comprehensive grocery delivery service in Paris,” explained Chairman of Monoprix Régis Schultz.
This could signal more partnerships all over the globe, Reuters explained in a recent report. According to the news source, the two companies were in Brazil negotiating a possible partnership or sale of Via Varejo SA, an electronics and appliance chain. While those Via Varejo SA reports are speculative, more concrete evidence shows that Casino Group shares jumped 9.7 percent after news of the partnership with Amazon and the possibility of a larger deal in the future.
How will this new partnership shape the industry both abroad and on the homefront for Amazon? And will the e-commerce powerhouse set its eyes on more global partnerships moving forward? AndNowUKnow is looking for answers and will continue to report with the latest industry news!
