FRANCONIA, VA, & CHEVY CHASE, MD - Amazon is keeping a sharp eye on its foothold in the brick and mortar space as it announced the opening of some new locations. The retailer is opening the doors on a new Amazon Fresh location in Virginia and a confirmed Maryland store.

The recent openings come closely after Amazon announced it will be rebranding its Amazon Go Grocery format as Amazon Fresh. The Amazon Fresh format is known for innovative design concepts and tech-centered conveniences such as Just Walk Out, making the consumer shopping experience different than traditional grocery stores. The cutting-edge advancements are tied to the consumer’s Amazon account, and each product is monitored from the shelf to the cart, allowing shoppers to walk in and walk out without having to go through the checkout stand.

As Amazon Fresh opens its doors in Franconia, Virginia, for the first time, the retailer will be welcoming shoppers to its newest confirmed location in Chevy Chase, Maryland. No information is available yet on the new Maryland site, but both locations are currently hiring hundreds of new employees. According to the news source, Amazon is also opening grocery stores in Potomac Yard in Northern Virginia and Baileys Crossroads, both in the Alexandria area.

Where will Amazon scope out next for its ever-growing expansion plan? ANUK will keep an eye on the newswire.

Amazon Fresh