DALLAS, TX - Back for the second year in a row, Avocados From Mexico® announced its partnership with the College Football Playoff (CFP), taking its spot as the Official Avocado Brand of the CFP. Backed by this alliance, the avocado titan is helping shoppers score big wins in the avocado category with the new Always a Good Play campaign.

"As the first produce brand to advertise in both the Big Game and the College Football Playoff, we are proud to have built such close ties to the game of football," said Alvaro Luque, Avocados From Mexico President and Chief Executive Officer. "It's a sport that brings people together—and there's no better feeling than rooting for your favorite team over a freshly prepared bowl of guacamole. We know that our brand plays a big role in making football season extra special and aim to continuously find innovative ways to show shoppers how they can make their game day one to remember."

With its Always a Good Play campaign, Avocados From Mexico is fueling demand for avocados with in-store promotional programs, thematic packaging, consumer savings, and digital engagement. This includes a digital toolkit for stores, complete with logos, high-resolution assets, social posts, and more to arm retailers with everything they need to reach consumers online.

According to a press release, the College Football Playoff is expanding to 12 teams for the 2024–25 postseason, and increasing from three playoff games to 11, in addition to the 1,500+ games during the regular college football season—which means more opportunities for this exciting partnership!

"Football and guacamole go hand-in-hand, and this year the CFP is anticipated to have even more viewers and occasions to enjoy fresh Avocados From Mexico," added Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution. "That's what makes this partnership such a perfect fit. Being the Official Avocado Brand of such a beloved event allows us to reach football fans across the country and remind them to shop for fresh avocados to prepare their game day recipes, whether they're tailgating or watching at home. We're incredibly proud that Mexico is the leader in avocado imports October through December, allowing us to provide a steady supply to meet demand, even beyond the College Football Playoff."

To read more about this partnership, click here. As always, leave a tab open to ANUK for more fresh produce news.