IRVING, TX - Avocados From Mexico (AFM) once again renewed its partnership with Susan G. Komen, a non-profit breast cancer organization, for the fourth consecutive year.

"Our partnership with Susan G. Komen matters so much to Avocados From Mexico. It's the perfect opportunity to showcase our always good avocados at retail through our pink packaging and in-store displays to build shopper support for this meaningful cause," remarked Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution, Avocados From Mexico.

According to a statement from AFM, a co-branded A Super Good Cause campaign will take place during October, National Breast Cancer Awareness Month.

Through this partnership, the brand hopes to drive consumer awareness around the most common cancer among women in the United States. AFM will also be contributing a $100,000 donation to Susan G. Komen and turning produce aisles pink with limited-edition displays and branded bags available in participating stores.

"As we continue to show up for patients with such a powerful mission in mind, it's an honor to have the continued support of Avocados From Mexico. Throughout the years, the brand has done an incredible job raising awareness, sharing key health messages, and directing consumers to the resources they need to stay informed about their health and make beneficial nutritional decisions," added Sarah Rosales, Senior Vice President of Corporate Partnerships, Susan G. Komen.

By raising awareness and helping consumers establish healthy eating patterns, Avocados From Mexico hopes for a trifecta of good health, good taste, and fun.

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