BRONX, NY - As we head into the new year, many companies are taking a long, hard look at how they want to attack growth. One of the strategies employed is appointing new leaders, and that’s precisely what Baldor Specialty Foods has done. With these strategic hires and structural changes aimed at enhancing customer service and achieving future goals, the company is ensuring continued success.

Seth Gottlieb steps into his position as Senior Vice President of Logistics, bringing over a decade of experience from Fresh Direct, where he served as the Vice President of Logistics and Operations Planning. At Baldor, a press release explained, he will oversee inbound and outbound logistics, further elevating efficiency from vendor deliveries to final customer touchpoints.

Andrew Howell is assuming the role of Senior Vice President of Operations.

He arrives from Upward Farms where he was Executive VP of Operations. He previously spent 12 years at Sabra Dipping Company. His responsibilities encompass operations management across Baldor's distribution centers, optimizing warehouse operations in major hubs like Bronx, New York; the Washington DC area; Boston; and Philadelphia.

Avisheh Avini also joins as Baldor's new General Counsel.

She comes to her new role with experience in the foodservice industry from a previous role as Chief Legal Officer at Union Square Hospitality Group. She has a current position as a Board Member of Salt & Straw. She will oversee all legal aspects of Baldor, including corporate transactions, commercial matters, real estate, employment, and safeguarding intellectual property.

Chief Executive Officer TJ Murphy commented on the appointments.

"The strength of our leadership team is paramount to our commitment of 'quality you can trust and service that delivers' and critical as we continue our strategic expansion," said Murphy. "Over the past 18 months, we've been growing our bench toward the goal of scaling our mission and vision, while continuing to provide white-glove service and radical hospitality. Seth Gottlieb, Andrew Howell, Avisheh Avini, and other recent additions to senior management were hired specifically for demonstrated dedication to both operational excellence and customer satisfaction."

In addition to these hires, Baldor made other strategic changes to its company. It realigned its manufacturing entities—including the Fresh Cuts division and Pierless Fish business—under Chief Operating Officer Gene Mayer, to continue to streamline processes and efficiencies for enhanced productivity.

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Baldor Specialty Foods