HOUSTON, TX - Wine is more than just a drink to help us wind down after a long day. For many, it is a passion and hobby, generating a huge fan base of wine aficionados across the nation. Brighter Bites is wielding this passion for a greater cause, as the Houston, Texas-based nonprofit recently hosted a virtual wine event as part of the International Fresh Produce Association’s (IFPA) Foodservice Conference. Wine for a Cause allowed for trade show attendees to bid on items ranging from single bottles and wine cases to winery tours and tastings, with all proceeds being utilized to provide the organization with fresh produce and nutritional education resources to continue helping families in need.

“To all that donated and purchased wine during our Wine for a Cause event, we thank you for making it such a success,” said Rich Dachman, Chief Executive Officer. “Seeing our industry come together at the IFPA Foodservice Conference to help an important cause that we take so seriously encourages and strengthens our mission, and we look forward to the next opportunity to do so again.”

Multiple donors made this completely digital virtual auction possible, garnering a total of $56,805 in donations.

As the organization explained in a recent press release, this would not have been possible without support from a number of industry leaders, including IFPA as well as D’Arrigo New York, which generously donated $10,000 for the cause.

Brighter Bites first began in Houston in 2012 and has now grown to serve families and students in food deserts across nine major metropolitan areas with over 50 million pounds of fresh produce. This fall, the organization will be celebrating its 10^th year of providing fresh fruits and veggies to uplift communities.

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Brighter Bites