UNITED STATES - Would we even be AndNowUKnow if we didn’t report on the latest retail partnerships to catch our attention? Walmart is tapping into the might of the foodservice sector to build shopper loyalty, announcing it has partnered with Burger King to provide discounted meal benefits to its membership customers.

“The inclusion of a Burger King benefit in our Walmart+ membership portfolio is exciting,” said Venessa Yates, Senior Vice President and General manager of Walmart+. “We consistently strive to offer benefits that focus on our members, aligning with our commitment to deliver undeniable value and convenience. We're confident our members will welcome the additional savings, and we're thrilled to collaborate with a trusted brand like Burger King to offer this benefit.”

According to a press release, Walmart’s members can snag discounts at the foodservice chain, including 25 percent off any digital order every day. Beginning next month, shoppers can also receive a free Whopper burger every three months with any purchase at Burger King.

“Burger King has long been known for offering Guests high quality products for a great value—an approach that’s shared by our friends at Walmart, making this partnership a natural fit,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “We’re thrilled to join the Walmart+ program as its first ever dining partner and look forward to providing members of Walmart+ even more savings on their flame-grilled favorites at Burger King.”

For $12.95 per month, or $98 a year, the Walmart Plus subscription service offers shoppers digital and in-store benefits such as free shipping with no minimum order and Paramount+ streaming services.

The unique alliance with Burger King comes as retailers and fast-food chains forge partnerships to increase their value for price-conscious customers. Get a full breakdown of the plan here.

With this newfound alliance pushing more consumers to explore its Walmart Plus program, how will the retailer continue to fuel brand loyalty?

Keep reading ANUK as we report.