CHELAN, WA - Organics continue to be an area of growth and innovation, creating opportunities for both retailers and supply-side companies looking to differentiate within their coveted categories. Chelan Fresh is one such company meeting retailers where their needs begin, bringing a program full of advantages to the Organic Produce Summit (OPS) July 10-11.

“We are excited to offer a growing organic apple and pear program to OPS attendees this year. The uptick in volume across both categories provides great opportunities for our customers to plan early for promotions and build a consistent supply with us throughout the year,” Mac Riggan, Director of Marketing, shares with me. “We're going to have a considerably higher volume of organic Bartletts this fall, which could be a boon because the whole pear crop's going to be down considerably compared to last year.”

In addition to great apple and pear opportunities, Chelan Fresh will also showcase the buy-side benefits of the company’s Joyfully Grown™ program and packaging. This fresh brand celebrates the history, experience, passion, quality, and people behind Chelan Fresh’s products, generating meaningful brand loyalty.

“Our Joyfully Grown program and all our merchandising and POS have a great message and look amazing in-store. Being able to visualize an impactful display is what today’s retailers are looking for,” Mac expresses.

Taking retail customers further down the path of differentiation, Chelan Fresh will promote its organic Asian pears and the year-round availability of some of its other popular organic varieties—all of which add to Chelan Fresh’s professional service and solutions.

“We really pride ourselves on being on time, with good order fulfillment, while offering transportation and logistics services for some of the customers that don't have access right at their fingertips,” Mac adds. “Environmentally friendly packaging is also a big topic of conversation right now and we are making strides and offering solutions in these areas.”

With such a dynamic portfolio slated to impress OPS attendees, check out booth #420 to learn more about the advantages Chelan Fresh has to offer.