Del Monte Foods Debuts New Fruit Cups Alongside Snacking Insights; Chris Kocur Shares
WALNUT CREEK, CA - Morning, noon, and night, United States consumers are getting their snack on. With adults snacking more than ever before, Del Monte Foods has released survey data on snacking attitudes and behaviors, revealing that more than two-thirds of adults enjoy adding fruit to their snack time. To capitalize on this trend, the company has launched two new flavors of its Fruit Refreshers® adult fruit snack cups.
"We're thrilled to learn a bit more about the snacking attitudes of our consumer base and to be able to meet their desires with our Fruit Refreshers product line," said Brand Manager Chris Kocur. "The new flavors, Pineapple & Mango in Prickly Pear Flavored Fruit Water and Peaches in Honeysuckle Flavored Fruit Water, provide a delicious, convenient, and refreshing snack for busy parents and adults in need of a mid-afternoon pick me up, or those who are looking for a grown-up version of the fruit cups they loved as children."
The survey also revealed that a majority of general consumers regularly replace meals with snacks, with parents especially likely to "snackstitute," a release explained. While taste, nutritional content, and convenience top the list of what people are looking for in snacks, fruit, in particular, is a key component of what snackers are seeking.
Other survey highlights include:
- Adults are missing their favorite childhood snacks like fruit cups, and parents intentionally seek out snacks that can be enjoyed by both kids and adults: More than a quarter of adults—and almost half of parents—wish fruit cups were more geared toward adults
- Summer calls for light, refreshing snack choices: Nearly all adults crave more refreshing snacks in the summer
- Parents are especially in need of snacks on the go, both for their kids and themselves: More than three-quarters of adults (85 percent parents vs. 70 percent non-parents) say convenience and portability are qualities they consider when purchasing snacks
Del Monte's Fruit Refreshers are working to meet these needs as a portable, refreshing snacking option made with real fruit that helps quench thirst while satisfying taste buds. They are available at major retailers nationwide such as Walmart, Target, Publix, and more. They have no artificial sweeteners and are non-GMO with a non-BPA lining.
To read more about these trends, click here.
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