WATSONVILLE, CA - With 2025 officially upon us, now is the time to develop an understanding of the rising trends impacting consumers’ shopping habits. Wondering how to truly maximize success in these 11 remaining months? Look no further, as Driscoll’s Vice President of Marketing Frances Dillard recently uncovered three crucial consumer shifts taking place this year.

"2025 will be defined by a shift toward consumer-centric innovation, where brands that prioritize enhanced experiences and align with consumer expectations will lead the way in trust and satisfaction,” Frances shared exclusively with ANUK. “Millennial parents will continue to dominate purchasing decisions, however, recognizing and responding to the Next Gen and preparing for the unique preferences will be crucial in 2025.”

The three trends singled out in Frances’ predictions include:

• Consumer-Centric Innovation Will Be a Key Driver in 2025: Brands dedicated to enhancing the consumer experience will win in 2025. Aligning product marketing with consumer expectations will be imperative to building trust and satisfying customers
• Women Will Continue to Dominate Purchasing Decisions in 2025: According to Bloomberg, women are the primary decision-makers in most households and will remain the driving force behind the vast majority of product purchasing choices, influencing trends and shaping the marketplace across industries.
• The Fusion of Food, Beauty, and Fashion Will Shape Consumer Behavior in 2025: Trends like the "Strawberry Girl" aesthetic and "Blueberry Milk" nails are driving the integration of food, beauty, and fashion, captivating Gen Alpha and Gen Z. As this fusion gains momentum, brands will increasingly launch bold collaborations to engage younger audiences, transforming the future of brand marketing and consumer engagement.

“The fusion of food, beauty, and fashion—fueled by aesthetics like 'Strawberry Girl' and 'Blueberry Milk'—will redefine consumer behavior, inspiring bold collaborations that captivate Gen Alpha and Gen Z,” Frances added. “The future belongs to brands that embrace these dynamics with creativity and purpose."

Frances’ predictions are backed by over 20 years of experience as a high-impact leader in fresh. In her pivotal role, she spearheads Driscoll’s brand and category growth through brand management, performance marketing, omnichannel, corporate communications, and thought leadership.

Be sure to click back to AndNowUKnow to keep up with the latest trends shaping the fresh industry.