BURLINGTON, ONTARIO, CANADA - Cozy flavors blended with convenience: that spells autumn for me. For retailers looking to confirm fall programs, Southeast Produce Council’s (SEPC) Southern Innovations is a great time to connect with suppliers. One such supplier that should be on every buyers’ radar is none other than EarthFresh, which is highlighting its new value-added line at the show.

“Fast. Fresh. Gourmet. is our newest product line. It has three flavors of fresh potatoes with a gourmet, healthy, and ready-to-serve sauce, all packed in an oven/grill-ready tray,” Jessica Hughes, Director of Innovation, shared with me. “Our new product line allows customers the opportunity to cook a tasty dish without adding additional ingredients, since it's ready to go. All of our sauces are made with only clean ingredients, are gluten- and dairy-free, contain no artificial preservatives, and contain no refined sugar. Further, each flavor is high in fiber and potassium, cholesterol-free, low in fat, and low in calories.

The boxes have certainly been checked across the board: fresh, convenient, healthy, and tasty. The line comes in three flavors: Jamaican Style Jerk, Zesty Lemon Herb, and Rosemary & Olive Oil.

“In addition to introducing our new Fast. Fresh. Gourmet. product line, we will be showcasing our new resealable stand up bags, compostable paper bags, organic offerings, and our line of Steam & Go products,” Jessica continued. “Consumers are searching for products that are of the highest quality, healthy, sustainable, and fresh. At EarthFresh, these are our core values.In addition to our new innovative healthy convenience products, we will be reminding our customers about our dedication to sustainability in all areas of our business.”

All of EarthFresh’s packaging is designed to help with the reduction of food waste; the light blocking technology the company uses protects potatoes from greening, extending shelf-life and enhancing taste.

“We also are focused on ensuring our packaging is either compostable, recyclable, or reusable. We believe it is essential to not only provide the best varieties, but to ensure we focus on taking care of the environment and those who live in it,” Jessica shared.

In addition to innovations, product and packaging alike, EarthFresh also offers a full line of year-round conventional and organic potatoes, sweet potatoes, carrots, and onions. It is also vertically integrated in all aspects of the potato industry – from seed breeding, seed production and table-stock production to packing and distribution.

Be sure to visit the team at booth #617 to learn more!

EarthFresh Foods