Empire Company Limited Launches Scene+ in Atlantic Canada Stores; Sandra Sanderson and Tracey Pearce Discuss
STELLARTON, NOVA SCOTIA, CANADA - Empire Company Limited’s exclusive loyalty program has arrived, and shoppers are already showing strong engagement. The retail chain officially launched the Scene+ loyalty program across its Atlantic Canada stores on August 11.
“The launch of Scene+ in Atlantic Canada is an exciting milestone in our loyalty journey. Early customer participation and engagement have exceeded our expectations. And we are just getting started,” said Sandra Sanderson, Senior Vice President of Marketing, Empire Company Limited. “We’re thrilled to announce that Empire’s stores in Western Canada are next, where our customers will have significant opportunities to be rewarded with Scene+. We will also be bringing additional value to our loyal customers at FreshCo stores in Western Canada, which will now have a loyalty program for the very first time.”
In June, Empire announced its co-ownership of Scene+ along with Scotiabank and Cineplex.
Atlantic Canada was the first region to introduce Scene+ in Empire’s family of stores, according to a press release. The program will also launch at stores in British Columbia, Alberta, Saskatchewan, and Manitoba on September 22, continuing with additional launches in 2022 and into early 2023. This exciting rollout will include all of Empire’s banners.
Scene+ has over 10 million members across Canada. Members can earn points in numerous ways like banking with Scotiabank, visiting Cineplex theatres and entertainment venues, and dining at more than 700 Recipe Unlimited restaurants across Canada.
“With the Scene+ loyalty offering now in place across Empire’s family of stores in Atlantic Canada, we’re excited to give our members in Western Canada another fresh way to earn and redeem in every aisle,” said Tracey Pearce, President of Scene+. “Powered by some of Canada’s strongest and most beloved brands, including Scotiabank, Cineplex, and now Empire, this rollout enables our Atlantic and Western Scene+ members to earn and redeem points often at hundreds of new grocery, pharmacy, and convenience retail locations in those regions.”
For more details about this program, check out the press release here.
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