VANCOUVER – Envy apples are going pro with world-class touring rugby side Aptoella Angels.

Comprised of past and aspiring Canadian national rugby squad members, the Angels play locally and internationally in rugby sevens competitions. The players are highly visible as advocates for other young women athletes, according to a press release. As David Nelley, Executive Category Director, Apples and Pears for Oppy, Envy’s exclusive North American marketer, explains, the brand couldn’t be a more perfect fit as the Angels’ new sponsor.

“The Angels are ideal ambassadors for Envy apples,” said Nelley. “They are strong, talented individuals who give freely to their communities as coaches, teachers and mentors, while also playing at a very high level in an intensely demanding sport.”

Oppy is currently running a social media campaign that aligns the Envy apple brand with an active lifestyle, which identifies well with the Angels’ healthy, competitive vibe and their dedicated following. 

“The Angels fit well in our ongoing #EarnYourEnvy social media campaign, where we ask our friends and fans to show us the challenges they undertake to ‘earn’ the special treat of an Envy apple,” Nelley continued. “We’re positioning it as an apple worth working for, a worthwhile reward for a hard effort. The Angels support the #EarnYourEnvy campaign by integrating the apple into their regular diets and workout recovery.”

Barbara Mervin, captain of the Aptoella Angels, also went on to say how fitting the brand’s positive message of healthy eating and being active is for the team. 

“Nutrition is important, and when you train hard and play hard, getting it right is vital,” she said. “Apples are a natural and convenient source of carbohydrates and vitamins essential to recovery, so Envy is a perfect fit after a tough training session or post game.”

The Aptoella Angels, Powered by Envy Apples, will participate in a tournament associated with the World Rugby Sevens Series in Vancouver in early March, matching them with top Nations sevens sides.

“We’re excited to introduce the team on the international stage in March, right in Oppy’s hometown where Envy apples are fairly well established,” said Nelley.

The Angels plan to stage rugby clinics for young athletes and play in Envy kit throughout the U.S. and Canada all year long. 

“Each of the Angels has a love for rugby and an appreciation for what the sport has done for their lives,” said Nelley. “They are role models in their communities and strong, talented women. Their association with the Envy brand will create positive associations for the apple, through the examples that they set and their passion for what they do.”

To learn more about Envy apples, click here, and if you get the chance, don’t miss these athletes in action.

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