MEXICO - Despite weather disruptions, Fresh Farms is committed to providing quality vegetables to its partners via its farming and sourcing operations in Sinaloa and Sonora, Mexico. As it continues to navigate these challenges, the supplier is fostering innovation and partnership in the vegetable market.

"While challenges persist, we're witnessing a resilient industry. Commodities like zucchini, bell peppers, and corn are experiencing lighter volumes,” explained Alan Voll, Sales Representative. "Growers have demonstrated remarkable adaptability, ensuring a steady supply of fresh food despite challenges. This resilience is a testament to our industry's unwavering commitment."

Although weather issues have caused hurdles, Fresh Farms commends the overall quality of produce across the market. Additionally, according to a release, there has been a slight downturn in numbers based on year-over-year data, but the company anticipates improvements with favorable weather conditions ahead. It also remains agile, exploring opportunities in different states throughout Mexico.

"Historically, we've seen a decrease in yields, but we remain optimistic about the upcoming season's numbers,” added Voll. "Our commitment to growth extends beyond geographical boundaries. We are always on the lookout for new opportunities to enhance our offerings."

To effectively promote its commodities, Fresh Farms is implementing strategic initiatives such as special packaging, which adds value for customers.

“We prioritize innovation to stay ahead of market demands. By staying attuned to trends, we can offer innovative solutions that meet consumer preferences,” Voll continued.

As retailers gear up for the 2024 season, Fresh Farms offers valuable insights to maximize demand and sales.

"Retailers face challenges with higher-priced products and must adopt creative pricing and promotional strategies. We collaborate closely with our customers, tailoring marketing campaigns around our products to achieve their specific goals,” Raul Carbajal, Operation Process Improvement Specialist, advised.

To become partners with the dedicated supplier, reach out to the Fresh Farms sales team.

AndNowUKnow will continue to report on the latest across fresh produce.