WESTLAKE VILLAGE, CA - Fresh Gourmet Company has all the tools to spark increased produce demand. The supplier’s premium quality product assortments are made to complement fresh produce, optimizing menu-inspired product innovation to bring fresh ideas to produce and make it easy for shoppers to recreate restaurant-level dishes at home. The Fresh Gourmet Co. portfolio includes its heritage crouton and salad toppings brand, along with Concord Foods, Fresh Success, Simply Concord, and Italia Garden, resulting in a wide variety of products to pair with any item in the produce department.

“At Fresh Gourmet Co., we continuously look for ways to enhance our products to better meet consumer needs and market trends,” shared Samantha McCaul, Senior Marketing Manager at Fresh Gourmet Company, discussing a recent portfolio expansion. “Our decision to elevate the Italia Garden lemon and lime juice lineup was driven by several key factors.”

• Brand Visibility and Values - “First, we saw an opportunity to update our packaging to not only increase visibility on shelves but to better tell our Italian story. Our citrus is sourced from Sicily, where the unique climate creates some of the world’s finest lemons. We wanted our packaging to reflect that authenticity and the premium naturalness that defines our juices.”
• Consumer Education - “Additionally, we recognized the need to educate and inspire consumers, helping them make more informed choices about the quality and origin of their citrus juice. By refining our portfolio and packaging, we are reinforcing our commitment to delivering premium, natural products with unmistakable Italian style.”
• Consumer Demand - “More shoppers are seeking organic juice options, and we responded by expanding our offerings to include USDA certified organic varieties. At the same time, the market has shown a preference for larger bottle sizes, such as our new 7 fl oz and 16 fl oz options. These sizes provide greater value, which is especially important in today’s economic climate.”

“Ultimately, our goal is to provide consumers with a superior citrus juice experience—one that balances authenticity, quality, and convenience,” Samantha added. “We’re excited about this evolution and the positive response we’ve received so far.”

Italia Garden provides a full range of quality lemon and lime juice offerings. These products include budget-friendly and premium Italian juice, a not-from-concentrate juice made from the finest Italian lemons, delivering an authentic and vibrant flavor.

The brand’s newly updated packaging further enhances Italia Garden’s Italian story, featuring design elements that communicate both authenticity and elegance. This not only reinforces its brand heritage but also aligns with the growing demand for premium, globally inspired products.

“The Italia Garden lemon and lime juice lineup is a direct reflection of our unwavering commitment to quality, authenticity, and Italian craftsmanship,” Samantha continued. “Every detail—from ingredient sourcing to packaging—embodies the heritage and excellence associated with Italian food traditions.”

The Italia Garden juices are made from lemons grown in Sicily, a region celebrated for its ideal climate—perfect temperatures, balanced rainfall, and rich volcanic soil. These conditions produce citrus with exceptional flavor, natural acidity, and vibrant aroma, ensuring every bottle delivers a true taste of Italy.

“Italian cuisine is built on the principle that high-quality, simple ingredients create the best flavors, and our juices honor this tradition. Whether used in gourmet dishes, mixology, or everyday cooking, Italia Garden’s lemon and lime juices allow consumers to experience the true craftsmanship of Italian citrus farming and food culture,” concluded Samantha. “At Fresh Gourmet Co., quality is at the heart of everything we do. By combining premium sourcing and authentic Italian influence, our citrus juices offer a superior experience that reflects the best of Italian craftsmanship.”

More updates on this exciting portfolio expansion are on the way, so keep reading ANUK.