LOS ANGELES, CA – Produce sales and marketing specialist Neil Merritt is joining Fusion Marketing as its new Director of Sales and Business Development.

“I am excited to join Fusion’s team,” Merritt said in a statement. “I was looking for a position that would draw upon my past experience and yet allow me to expand and develop new opportunities. I found that at Fusion. Fusion is passionate and committed to providing the highest quality services through their customized approach to client deliverables. I am looking forward to joining such a forward-thinking company.”

Prior to joining Fusion, Merritt has held a number of key executive roles at companies including Dole Foods, Unilever Foods North America, Ready Pac, and HMR Foods, according to a press release.

Some of his accomplishments include expanding distribution and performance at retailers such as Kroger, Ahold, Loblaws, Albertsons, and Walmart as Dole’s Senior Category Manager of National Accounts. And during his time as Ready Pac’s Vice President of National Accounts, he was responsible for over $85 million in retail produce sales. 

“Neil brings an enthusiastic drive for results,” said Steven Muro, President of Fusion Marketing. “He understands the business of produce and has knowledge in so many areas, which will enhance our services to new and existing clients to help them grow their bottom line.”

Merritt has also held positions on many industry boards, including United Fresh Produce Association’s Marketing & Merchandising Board; Leadership Alumni Board and Leadership Class Alumni; the Produce Marketing Association’s “40 under 40” Class of 2010 and Fit Career Ambassador; and the Fresh Produce & Floral Council’s Southern California Committee Chair.

Fusion is confident that Merritt’s appointment and expertise in retail trade sales and marketing will provide high-level category management, strategic business planning, and sales growth opportunities for the company’s new and existing produce clients.

Fusion Marketing