LOS ANGELES, CA - Three major companies have joined forces for good, again! Gelson’s Markets has teamed up with Zespri™ Kiwifruit to host a two-week in-store promotion in which they will donate $1 each to the Brighter Bites nonprofit, for every 1 lb package of Zespri SunGold Kiwi purchased.

"We are thrilled to be partnering with Zespri Kiwifruit and Brighter Bites for the second year of this promotion," said Sean Saenz, Vice President of Fresh Foods for Gelson’s. "This initiative aligns with our commitment to offering high-quality products and supporting the health and well-being of our local communities."

On last year’s promotion, Gelson’s, Zespri, and Brighter Bites raised $2,500 toward the nonprofit’s dedication to providing reliable access to fruits and vegetables, nutrition education, and exposure to recipes that feature fresh food, noted a release.

"This type of collaboration is a great example of how retailers and produce companies can come together to support an important mission of providing fresh fruits and vegetables to local communities," said Rich Dachman, Chief Executive Officer of Brighter Bites. "Our promotion together last year was a great success, and we look forward to continuing to work together to encourage healthier choices."

During this in-store promotion, shoppers will not only be able to enjoy the delicious and nutritious Zespri SunGold Kiwi, but also contribute to a worthy cause that provides fresh produce and nutrition education to children and families.

The in-store event will run from August 14 to 27.

"Zespri is proud to join Gelson's in supporting Brighter Bites," said Jeanne Wilson, Head of Marketing for Zespri North America. "Our SunGold Kiwifruit is not only a tasty and nutritious choice but also a means to make a positive impact on children's health and nutrition."

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