CARLISLE, PA - With the ongoing popularity of services like online ordering and grocery delivery, retailers across the sector have made strengthening their omnichannel strategies a top priority. Making a move to develop and advance its omnichannel game plan, The GIANT Company has revealed a slew of promotions across its leadership team.

Manuel Haro, the current Divisional Vice President of Greater Philadelphia, has been promoted to the position of Vice President of Finance and Strategy, according to a release. He started with the company back in 2012 and has nearly two decades of retail and consumer packaged good experience. In his new role, he will oversee finance, real estate, and strategy, reporting directly to Nicholas Bertram, President.

Also being promoted is Joanna Crishock, who will be taking on the role of Vice President of Marketing and Commercial Planning. Most recently, she served as Director of Strategy and Chief of Staff to Bertram. Crishock joined the company in 2010 and has more than 18 years of experience in customer-centric roles.

In her new position, Crishock will lead elements of the brand experience such as brand strategy, circular, design, loyalty, and social media, in addition to the brand’s e-commerce strategy and commercial planning. She will report directly to John Ruane, Vice President of Commercial.

With over 18 years of experience, former Director of E-Commerce Operations Daren Russ has been promoted to Vice President of Omnichannel Operations. In this new position, he will lead customer support, e-commerce operations, pharmacy operations, and store support. He has been with the company since 2016 and will report to Glennis Harris, Senior Vice President, Customer Experience.

Twenty-five-year GIANT Company veteran Tim Santoro has also been promoted, taking on the role of Divisional Vice President of Greater Philadelphia, succeeding Haro. He most recently served as Regional Director for 19 GIANT stores in Lancaster and York counties in Pennsylvania, and in his new position, will oversee daily retail operations and store teams of more than 90 GIANT locations. He will report directly to Harris.

Rounding out the list of celebrated leaders is April Mock, Director of Communications and Corporate Social Responsibility, who has added Chief of Staff to the President to her title. She joined the company in 2015 and oversees external and internal communications in addition to the retailer’s corporate social responsibility efforts. Mock will continue to report to Jennifer Heinzen Krueger, Vice President of Team Experience, as well as supporting Bertram.

As these leaders assume their new roles, Bertram commented on the promotions.

“Today’s appointments are the intended result of our ongoing investment in our greatest asset—our team members,” he said. “By growing through these new opportunities, each of these leaders will deepen their current abilities and hone new skill sets while propelling our omnichannel strategy forward, positioning The GIANT Company for long-term growth and success. I’m incredibly proud of all that Manuel, Joanna, John, Daren, Tim, and April have achieved so far and look forward to seeing how they will continue to positively impact our business, teams, customers, and communities for the better in their new roles.”

Congratulations to these leaders on their company advancement!

The GIANT Company