MCALLEN, TX - Whenever another bustling trade show season rolls around, we here at AndNowUKnow always make a point to connect with the GR Fresh team, and the grower always has an exciting showcase in store for attendees. This year, the company is touching down in Houston, Texas, to highlight its staple items, from several tomato varieties to bell peppers, avocados, and everything in between.

“Viva Fresh is a great opportunity to strengthen existing relationships while developing new ones. Our staple items such as roma, round, and grape tomatoes, avocados, cucumbers, bell pepper, eggplant, zucchini, and yellow squash will be highlighted,” Tony Incaviglia, Vice President of Sales and Marketing, previewed. “This year, we are centering what we do best while focusing on the basics. What’s important is quality and consistency—our retail and foodservice partners depend on us and trust us to deliver on both year round.”

This unwavering commitment to quality, consistency, and fruitful partnerships are a few elements that truly set the GR Fresh program apart across the categories the company provides.

“What sets us apart is our character, ethics, transparency, and commitment to supplying quality and consistency to our retail and foodservice partners. We are committed to maintaining these partnerships and continue to develop and grow new opportunities while sustaining and navigating this ever-changing industry of ours,” Tony explains.

On the topic of current industry changes, Tony points to a few evolving demands at the consumer level.

“It seems the current rate of inflation has impacted the ability of consumers to purchase at the pace as in pre-pandemic levels. We just haven’t seen demand or buying trends return to historical statistics,” Tony shares. “There is a lot of uncertainty currently on our end of the industry as a Mexican grower. But we continue to ‘grind’ day in and day out to achieve and meet our customer expectations and commitments.”

A supply-side partner who navigates the challenges and pressures of an ever-evolving industry while upholding its strong commitment to ensuring quality and consistency for its partners is certainly one you want in your corner. To learn more about the GR Fresh team and its expansive lineup, be sure to check out booth #321 at this year’s Viva Fresh!