BAKERSFIELD, CA – Organic fruits and veggies got a spotlight segment yesterday when Grimmway Farms brand Cal-Organic Farms appeared on America’s premier morning show The Balancing Act, airing on Lifetime Television®.

“Eating healthy is always important, but it’s particularly important during pregnancy,” said Kellen Stailey Martin, Senior Director of Marketing and Merchandising for Cal-Organic, emphasizing the importance of produce for moms, expectant moms, and their families. “There are distinct benefits of eating organic vegetables during pregnancy. Moms want to know they’re providing themselves and their growing babies with the best possible nutrients to encourage health and wellness during this critical time.”

She noted that carrots, with their alpha, beta carotene, and high concentration of antioxidants, can help boost immunity, promote vision development, according to a press release, and provide a healthy snack alternative to manage cravings. Other beneficial, mineral-powered veggies listed were:

• Cauliflower

• Beets

• Leafy greens

“Our organic fruits and vegetables are grown free of synthetic fertilizers, pesticides, and preservatives,” Martin added. “Our products hold USDA certification that upholds both food safety as well as the integrity of our products, so moms can have peace of mind knowing they are feeding their families natural, nutrition-packed vegetables.”

Watch the segment featured on The Balancing Act below:

Not only can it be accessed here, but will appear during a special encore presentation at 7:30 a.m. PDT/EDT (6:30 a.m. CDT and 5:30 a.m. MDT) on May 3rd.

Production has increased as consumer demand has risen, making organics more affordable and widely available across the U.S. Now, Martin noted, they are available at almost all food retailers.

With the segment has skyrocketing, Cal-Organic offers a variety of fresh fruits and vegetables, including more than 65 different nutrient-rich options.

Grimmway Farms Cal-Organic Farms