Honeybear® Brands Provides Exceptional Eating Experience With Pazazz™ Crop; Don Roper Shares
ELGIN, MN - Bring a little Pazazz™ to the produce aisle this season as shoppers go in search of their favorite apples. Honeybear® Brands reports that despite a challenging apple supply from Washington, this year’s Pazazz crop has been the best on record.
“Growers in the Midwest, New York, Washington, and Nova Scotia harvested a beautiful Pazazz crop that will uniquely increase in brix throughout the coming months. Pazazz apples are harvested with high starch content that benefit with some time in storage, so as other apple varieties start to fade in flavor, Pazazz apples get better and better,” says Don Roper, Vice President of Sales and Marketing. “In addition, our customers get the benefit of their fruit coming from closer to home, which is an important attribute.”
With shoppers becoming more aware of the impact their product choices have on the environment, they are more regularly seeking foods grown closer to home. The domestic Pazazz crop fills that demand with orchards and packing facilities that stretch east to west and provide quick, packed-to-order freshness and shorter travel times.
Great flavor drives consumer purchase behavior, and this sets Pazazz apart from other apples in the marketplace, a press release stated. The unique flavor and balance of sweet and tangy is the biggest part of the Pazazz success, packing a strong crunch with a flavor that is enhanced as the season progresses.
Additionally, Pazazz is engaged in a multipronged marketing campaign highlighting the mood-boosting benefits of apples as well as the physical benefits. Social media content from influencers and podcasters promote a giveaway sweepstakes of The Happiness Diet book targeting consumers in markets where Pazazz is on shelves.
In February, Pazazz and The American Institute for Cancer Research will again team up with Celebrity Chef Elle Simone from America’s Test Kitchen to promote the cancer-fighting benefits of apples with unique content reaching millions of viewers via multiple media platforms and in-store assets.
Get in on all of the benefits this apple provides by linking up with Honeybear Brands.
