International Fresh Produce Association Launches Global Produce & Floral Show; Cathy Burns and Denise Junqueiro Detail
NEWARK, DE & WASHINGTON, DC - When United Fresh Produce Association and Produce Marketing Association banded together to form a new industry organization at the beginning of this year, we here at ANUK knew there were big things in store for the fresh produce arena. Bringing an immersive show experience to Orlando, Florida, the International Fresh Produce Association (IFPA) launched The Global Produce & Floral Show, which will take place on October 27–29.
“The Global Produce & Floral Show is not a new name for a familiar event,” said Chief Executive Officer Cathy Burns. “When we brought together the two most influential associations for our industry to create a new organization, it wasn’t just about doing more, it was about transforming the industry. The Global Produce & Floral Show will be the epicenter of industry innovation and connection, and will be where our industry voice is galvanized to take on the challenges we face and take up the opportunities ahead of us.”
The Global Produce & Floral Show will feature three days of innovative solutions, purposeful networking, and the expertise of global leaders from the produce and floral supply chains. According to a press release, the show will have countless ways to network, including the Communications Conclave, a session dedicated to IFPA members’ public relations and communications professionals who fuel the voice of our industry amongst consumer and trade audiences.
At the show, Burns will share her perspective on the State of the Industry, providing a data-driven outlook on emerging innovations, consumer trends, and more.
The Expo will open early for the Business Solutions Segment, which will include the Food Safety & Tech X-Change and the FutureTEC Pavilions, introducing attendees to the latest in products and services from leading innovators, entrepreneurs, and first time-exhibitors. With the early opening of this segment, attendees won’t have to worry about splitting their time between finding solutions for their business and being present at their own booths.
“As the first-ever Global Produce & Floral Show, this event will go down in the industry’s history,” said Global Produce & Floral Show Committee Co-Chair, Denise Junqueiro. “The show sets the tone for how the industry moves forward, and we are all looking forward to a very vibrant future. There will be new experiences, new connections, and new sources of inspiration for everyone across the full fresh produce and floral supply chain. (When I say that our speakers are changing the world, I mean it.) I’m excited to share more about the show and looking forward to all of us making it great!”
Registration is currently open for the event, and there are still opportunities to join the show floor. More information and registration is available here.
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