NEWARK, DE & WASHINGTON, DC - We are just a few weeks away from the International Fresh Produce Association’s (IFPA) Retail Conference taking place June 7–8. The event will provide numerous insights into the industry, offering four education sessions, networking opportunities, discussion groups, and a golf tournament.

“While every supplier and retailer works to differentiate their products and services, there are common issues they all must address,” said Joe Watson, Vice President of Retail, Foodservice, and Wholesale. “It’s so important to come together in a more intimate venue to look at those issues from a supply chain perspective. That’s what The Retail Conference is all about—that and outstanding networking opportunities with over 50 retailers.”

Scaled properly, produce prescriptions could put millions—if not billions—of dollars toward produce redeemed at retail, a press release stated. IFPA's Mollie Van Lieu, VP of Nutrition and Health, will moderate a panel of leaders in technology, retail, and healthcare to discuss this opportunity.

“We know fresh produce is the solution to many of today’s health issues,” said Meghan Diaz, Senior Director of Local Produce at Sprouts Farmers Market. “I want to know more about how produce prescriptions can work because although they will generate sales, which is great, I believe the real benefit is improving consumer health.”

At the event, retail experts will offer tips to transcend challenges and drive sales momentum in a session moderated by Betsy Folan, Senior Vice President of Organizational and Executive Development at pro-voke.

“Ultimately, we’re all in this together as we strive to grow our sales and grow our industry at all levels,” said Jeff Cady, Vice President of Produce and Floral, Tops Friendly Markets. “Understanding how to improve partnerships with retailers benefits both buyer and seller as we all work toward the same goals—growing sales to consumers.”

Circana’s fresh foods expert and long-time produce thought leader, Jonna Parker, will examine where produce is experiencing unique strength at retail despite disruptive challenges, and how retailers can continue to expand the success of fresh fruits and vegetables for years to come.

IFPA's Ed Treacy, VP of Supply Chain and Sustainability, will review the FSMA 204 Final Rule and what this means, so companies can prepare prior to the starting enforcement date.

Check out the press release here for more info. Stay tuned for more event updates.

International Fresh Produce Association