REIDSVILLE, GA - Burgers, blooming onions, delicious dips, and more—all are setting the stage for sweet onions to shine bright under the lights of the upcoming Super Bowl. As consumers begin mapping out that extravagant game-day spread, sweet onions are sure to be on the list, and Shuman Farms is ensuring its partners can meet this strong demand.

“The Super Bowl is one of the largest food-centric events of the year, presenting a major opportunity for retailers to boost produce department sales. Sweet onions, with their mild flavor and versatility, are a go-to ingredient for game-day recipes like dips, salsas, burgers, pizzas, and more,” shared John Shuman, President and Chief Executive Officer, when I asked about the sweet onion’s iconic role in Super Bowl entertaining. “Sweet onions add a unique flavor that elevates any dish, making them essential for party spreads. Their wide range of applications in both cooked and fresh dishes ensures they pair perfectly with other popular produce items like avocados, tomatoes, and peppers.”

To harness sales now through the Big Game, Shuman Farms encourages its retailer partners to create eye-catching, themed displays featuring sweet onions and complementary produce items. These displays can highlight solutions for shoppers' game day meals, offering inspiration for everything from appetizers to main dishes.

“Sweet onions not only contribute to higher basket rings but also encourage additional purchases of complementary ingredients, driving overall department performance,” John adds. “Their popularity and versatility make them a key driver of shopper satisfaction during key seasonal events like the Super Bowl. At Shuman Farms, we are dedicated to delivering high-quality sweet onions that meet consumer demand and support our retailer partners’ successes.”

As more category opportunities and insights kick-off ahead of the Super Bowl, keep clicking on ANUK for updates!