BURLINGTON, ONTARIO, CANADA - While potatoes make menus a year-round delight, there is something special about the category in July. Maybe it's due to the International Fresh Produce Association’s Foodservice Conference quickly approaching on July 25–26 in Monterey, California. Or maybe the category just rings in the sales year-round. Both are fair bets. With so much to look forward to at the upcoming show, EarthFresh is gearing up for its exciting platform and sharing a sneak peek at what is to come.

"It’s a great time of year for our team to exhibit at IFPA Foodservice as we’re entering our new-crop season this very week! We’re excited to talk to our customer network about our year-round potato programs, unique variety offerings, and showcase our full assortment,” Director of Sales, Kevin Sorichetti, shares with me. “We focus on listening to our customers and developing programs to support their goals. Utilizing Nielsen data helps us provide real trends and growth opportunities to our customer network as well.”

To align with the company’s messaging, EarthFresh will be showcasing its new 10 lb paper baby potato bags for the first time at this show. This premium offering is experiencing increased traction right now, as Kevin tells me. In this new pack, customers can find an array of offerings from Yellow Fingerlings and Baby Reds to Baby Golds and Baby Medley varieties.

“This unique 10 lb bag is naturally light-blocking and provides ideal breathability for the product. It also provides a smaller option for our foodservice customers if they can’t commit to a full 50 lb case of baby potatoes,” Kevin details.

And EarthFresh's vision for its IFPA program does not stop there. Since EarthFresh’s expansion into Atlanta in 2019, the company’s United States presence has complemented its strategic vision to provide fresh potatoes to its customers within 12 hours.

“We are very customer-forward, prioritizing quality, innovation, and our service levels,” Kevin concludes. “We are excited to share more with attendees at the foodservice event. See you all soon!”

Check out EarthFresh’s new product, offerings, and vision at the IFPA Foodservice Conference, booth #309. Meet you in Monterey!