CINCINNATI, OH - After setting up plans to build its first customer fulfillment centers (CFC) in Monroe, OH, Kroger is stretching its wings and finding new regions for additional CFCs. The retailer and its online grocery partner, Ocado, recently announced Central Florida and the Mid-Atlantic as the newly-named regions to house the next two CFCs.

“Kroger is excited to partner with Ocado—one of the most innovative, advanced companies in the world—to redefine the grocery shopping experience for customers along the East Coast,” said Rodney McMullen, Kroger Chairman and CEO, in a recent press release. “We are incredibly excited to introduce customer fulfillment centers in this region to deliver on our Restock Kroger vision to serve America through food inspiration and uplift.”

The retailer has committed to building 20 CFCs—all powered by Ocado—to accelerate its ability to provide customers with anything they want, at any time and at any place. The automated warehouse facility, also known as a shed, has digital and robotic capabilities.

“Kroger is developing the retail model of the future through our exciting partnership with Ocado, a UK-based company with global ties,” stated Alex Tosolini, Kroger’s Senior Vice President of New Business Development. “We will co-innovate with Ocado to develop the best possible experiences for our customers, leveraging advanced robotics technology and creative solutions.”

Luke Jensen, CEO of Ocado Solutions, added, “This announcement marks another important step toward combining Kroger’s long-standing dedication to innovative and world-class grocery services with Ocado’s unique, industry-leading technology. As the U.S. retail landscape continues to change, these CFCs will play a crucial role in helping Kroger offer its customers a superior online shopping experience in these two major markets.”

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