HAMPTON ROADS, VA - Delivery has become a vital part of the fight against COVID-19, as more consumers are remaining within their homes in a bid to flatten the curve. In order to keep up with surging demand, retailers like Lidl are introducing new formats. The retailer recently launched a new program to help seniors in Virginia Beach, Hampton, Norfolk, and Chesapeake, Virginia, all as a means to get much-needed grocery store items to those who need it most.

In a report from local news source WTKR 3, Lidl noted that it is committed to protecting the health and safety of customers and decided to use its food truck—which had previously been un-used—to help those at high risk for severe illness. The Lidl food truck will make special deliveries without any service fees to several retirement communities in the areas mentioned above.

Lidl is not alone in this fight. Retailers like H-E-B are working to expand delivery options, while grocery partners like Mercato are stepping up their games to ensure more grocers have the ability to offer key services.

How will other grocers work to combat the challenges brought on by shifts in shopper buying behavior? AndNowUKnow will continue to report all that happens in the retail sector.

Lidl