ITALY - Lidl further proved that it is a grocer for the people as it recently announced a new strategy aimed at rejuvenating the market in Italy. Called “Lidl for Italy,” this new strategy entails 50 new stores in the country along with 2,000 new hires. This project is expected to be complete by the end of 2020, with an estimated $400 million investment in real estate.

“In recent months we have often heard of reboot and trust,” said Massimiliano Silvestri, President of Lidl Italia. “These are concepts which today assume more than ever an important meaning not only for the large-scale retail sector, but for the entire Italian economy. Today, we want to share our vision of the future, which we express through three pillars at the base of this plan: employment, investments, and support for the Made in Italy supply chain.”

According to news source World Today, Lidl’s latest strategy will rest on the pillars of real estate and logistics; job creation; and enhancement of the Italian agri-food chain. The plan was created on May 4 with multiple Italy-based store openings as the retailer ramped up to aid in the revitalization of the country’s economy.

“The Italian spirit will continue to represent one of the essential pillars of the corporate strategy promises of Lidl with the commitment to enhance the Italian agri-food chain: 80 percent of what Lidl customers find in the assortment is produced in Italy. The role of small and medium-sized food businesses, which are the backbone of the country’s economic system and which have grown together with Lidl in recent years, will remain central,” Silvestri added.

Where will Lidl’s next expansion strategy unfold? Keep coming back to ANUK to find out.

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