ARLINGTON, VA - On your mark, get set... shop! Lidl is opening a new Lidl US location at 651 RT-17, Paramus, New Jersey, 07652, on Wednesday, February 12.

Make sure to get there early to fuel up with a freshly baked croissant and a cup of coffee before the fun begins! The retailer will start welcoming customers with the sunrise; the official ribbon-cutting ceremony will begin at 7:40 a.m.

If you miss the grand opening celebration, don’t worry—the new Paramus store will be open from 8 a.m. to 9 p.m. daily.

"We’re the Super-EST Market in town for a reason, delivering unique options and unbeatable savings to our communities. At Lidl US, shoppers experience a curated collection of private label picks, global imports, and everyday name brands," a press release read. "From imported cheeses to fresh meats and seafood, you’ll get to experience the quality we’re famous for in Europe—without using your passport."

In case you don’t believe us yet…

• There's something for everyone at the new Lidl US—the company prides itself on its unique specialty items, ranging from authentic specialty sauces, cured meats, and more
• You never know what you can find in the Midl of Lidl aisle, where merchandise changes each week, providing shoppers with limited-time offers and surprisingly delightful finds
• Break out your best fruit and veggie salad recipes because it gets fresh produce from its suppliers daily
• Smell that? It’s Lidl's sweet, freshly baked breads and pastries constantly refilled throughout the day
• No endless mazes here: Lidl offers an easy-to-shop layout for a faster and more convenient shop for customers
• The MyLidl app offers exclusive app-only deals, including a welcome coupon and Super Shopper rewards program
• Lidl delivers on its promises with its Lidl Love It Guarantee, a logo that guarantees customer satisfaction. If shoppers don’t love the product they buy, they’re entitled to a refund and a replacement

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