MISSION, TX - Excitement abounds as we hear that Lone Star Citrus Growers has recently added a new leader to its ranks. As of yesterday, August 24, Kevin Roberts joined the citrus giant’s sales team, bringing with him over 30 years of produce experience.

“It is great to be a part of a truly Texas-born organization, and I hope to compliment the talent and years of experience we have here,” Roberts commented on his new role.

Roberts’ experience and industry contacts will help expand the brand’s distribution and promote increased consumption of Texas-grown citrus, a central tenet of the company’s mission.

The industry veteran wields 30 years of experience, including 13 years of Texas citrus experience with Healds Valley Farms and, most recently, Wonderful Citrus.

“We are excited to have Kevin join our team. His skills and insight will be an asset to our already seasoned sales staff,” says TJ Flowers, VP of Operations and Sales. “With about six weeks to go until the upcoming harvest, he is coming in at the most opportune time.”

According to the press release, the team expects to begin light shipping in early October and will hit full stride by mid-November, marketing its Winter Sweetz brand. As one of the last family-owned, conventional Texas citrus operations, Lone Star Citrus Growers champions Texas citrus and prizes its Rio Grande Valley roots.

The excitement is palpable as two industry greats unite in the name of citrus. Congratulations to Kevin Roberts on the next chapter of his journey!

Lone Star Citrus Growers