KINGSVILLE, ONTARIO, CANADA - While some consumers are diving headfirst into fall, there are many who are still clinging to the final days of warm weather. For consumers looking to keep summer alive all year long, Mastronardi Produce^®/SUNSET^® has launched its new Summer Dream™ raspberries.

“We are very excited to bring this remarkable raspberry to market,” said Paul Mastronardi, President and Chief Executive Officer. “Summer Dream outperforms other raspberry varieties currently in retail in both flavor and shelf-life, which sets it apart.”

Summer Dream is a proprietary variety that produces consistently plump and juicy berries, a company press release stated. Like all SUNSET products, Summer Dream bursts with flavor, and the high-Brix variety is sweeter than a traditionally tart raspberry. The multi-award-winning variety is backed by the same berry dream team that brought WOW Berries to market, and SUNSET has exclusive rights to growing, distributing, and marketing it.

SUNSET lives up to its reputation for striking branding with a label design guaranteed to captivate consumers and land in shopping carts. Palm trees and a sunset scene instantly communicate a tropical, summer vibe on a palette of electric colors like teal, pink, and orange. Summer Dream raspberries will be freshly picked and packed into two convenient size formats: a 6 oz clam and a 12 oz clam.

Available this fall in top retailers throughout the United States, Summer Dream raspberries will be in the spotlight at the International Fresh Produce Association’s Global Produce & Floral Show later this month.

As this variety continues to gain steam in the market, ANUK will keep you up to date.

Mastronardi Produce^®