"McDonald's Next" Format Incorporates Asparagus, Quinoa, and More for Fast Casual Concept
HONG KONG, CHINA - McDonald’s continues to freshen up its format with the introduction of McDonald’s Next, serving up asparagus, quinoa, couscous, and customizable salads to honor its 40th anniversary in Hong Kong.
The twist for the U.S. Market? Speculations are circulating that this latest concept, in line with many other produce-centric experiments McDonald’s is testing in foreign markets, are a hint to the future direction of the traditionally unhealthy fast food chain.
Business Insider reports that this latest market to receive a fresh-focused menu is seeing a multitude of methods McDonald’s has been testing elsewhere, such as the previously reported berry-decorated belgian waffles from Australia, the salad options reminiscent of the Canada probe McCafe, and the Create Your Taste offerings currently offered in select U.S. cities like New York City, as well as New Zealand and other markets.
The customizable salads section of the restaurant is the heaviest produce offering McDonald’s Next will offer its Hong Kong consumers. Here, they can also choose from items like couscous, quinoa, asparagus, crayfish, and more.
Overall, it’s one more step in a direction that emphasizes more items from the produce industry, moving with the growing demand in fast food to offer healthier options and change the image the Golden Arches have long been associated with.
AndNowUKnow will continue to follow any moves the company makes that could put a larger emphasis on placing fruits and vegetables at the forefront of the fast casual food industry.
